Of course, we face a big challenge ahead. The WTO is too often misunderstood, sometimes genuinely, often wilfully. We need to put our case better.
We need to explain that we are not a world government of any shape or form. People do not want a world government, and we do not aspire to be one. But people do want global rules.
If the WTO did not exist, people would be crying out for a forum where governments could negotiate rules, ratified by national parliaments that promote freer trade and provide a transparent and predictable framework for business. And they would be crying out for a mechanism that helps governments avoid coming to blows over trade disputes.
That is what the WTO is. We do not lay down the law; we uphold the rule of law. We do not tell governments what to do, they tell us. That is how it should be.
Free trade is not an ugly concept. On the contrary, free trade helps pay for the things we value most: jobs, health, education and a cleaner environment. More trade, not less trade, is the surest way to improve people's lives and working conditions. More trade, not less trade, is the surest way to promote freedom, security and peace.
Free trade needs more champions. So does the WTO. I hope you will join us in fighting for a better world by taking the case for free trade to a wider public.
We will do our share. But we need your help so that in these days of great change the voices of reason and progress prevail over those of fear and doom.